![]() ![]() He would instead rely on a different but historically significant business model: reselling the attention of his audience, or advertising. What day was contemplating was a break with the traditional strategy for making profit: selling at a price higher than the cost of production. But what made the prospect risky, potentially even suicidal, was that Day would then be selling his paper at a loss. At that price, he felt sure he could capture a much larger audience than his 6-cent rivals. Day.''ĭay's idea was to try selling a paper for a penny - the going price for many everyday items, like soap or brushes. ''He needed a newspaper not to reform, not to arouse, but to push the printing business of Benjamin H. ![]() “As one might gather from a painting of him scowling in a tall stovepipe hat, Day saw himself as a businessman, not a journalist. ![]()
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